Automated Lead Enrichment: The Secret to High Conversion

"Hey [First Name], I saw your company [Company Name] works in [Industry]..."

This generic template doesn't work anymore. Decision makers ignore it. To convert today, you need hyper-personalization. But you can't spend 20 minutes researching every single lead.

What is Automated Enrichment?

Enrichment is the process of taking a simple email address (e.g., john@acme.com) and using automation to find out everything about that person:

• Recent LinkedIn posts
• Company news or funding rounds
• Tech stack used on their website
• Job listings (hiring intent)

The Waterfall Method

We build workflows that cascade through data sources. If source A doesn't have the phone number, check source B. If source B has the LinkedIn URL, scrape the profile for recent activity.

This allows you to write emails like:

This email proves you did your homework, but a robot did it for you.